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Bokeh effect: Apple releases a new humorous ad


Posted: February 25, 2019
Updated: February 25, 2019

by Steve

Apple has humor. For a few weeks, the apple brand has absolutely wanted to show this side of its personality by increasing the number of humorous ads, especially centered around the bokeh effect of its iPhone XR. If you don’t know what the effect is bokehis the functionality that “controls the blur” in the background. Indeed, this option was introduced during the release of the last apple phones, namely the iPhone XR, XS and XS Max.

Apple had already released an advertisement a few days ago featuring two mothers, one showing the other a photo of his son. In the background, the other mother’s child was blurred. The latter was scandalized by exclaiming: ” What kind of mother blurs a child?

In the advertisement released today, a couple looks at the photos of the husband’s iPhone XR while chill in the bed. The daily life of a large number of couples, in short. A few days earlier, the woman had taken a selfie, and in the background was a man. At the sight of this photo, the husband asks his wife who is the individual in the background. She replies that it is her work colleague, and that he is “very funny”. To take revenge, the husband applies the bokeh effect so that the man in the background is completely blurred. An advertisement which therefore targets everyone.