Beats Solo, the secrets: voluntary overweight and exceptional margin

Beats Solo, the secrets: voluntary overweight and exceptional margin

CaseBuy-ae-iPhoIPhones and other premium smartphones are regularly dismantled to unleash some of their secrets. There was no reason not to adopt this treatment with Beats Solo helmets and Avery Louie, an engineer at Bolt, stuck to it with a lot of discoveries.

We already knew that the popularity of Beats comes more from their design and a well-oiled marketing strategy than from products that crush the competition. We now have the proof.

solo beats

Like other manufacturers, Beats does not hesitate to voluntarily light up his Solo helmet, to artificially give him a feeling of solidity … adding metal parts completely useless, except for their weight.

Moreover, by analyzing all the parts, this engineer could estimate the cost of manufacturing this helmet and it would have cost only 16.9 dollars (with the packaging), whereas it is sold at 200 dollars in shop.

Even Apple does not achieve such margins while the apple brand is already a champion in this area.

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