The drop in sales ofiPhone should not be an obstacle to the future ofApple. At least this is the message that wanted to get across Tim cook to investors of the apple brand, gathered yesterday in the famous campus Apple park, the head office of Apple, in the State of California. The CEO of Apple therefore took the floor, in order to reassure its most worried shareholders. Several points were raised.
The first, obviously: the money, and the profits of the firm. Tim Cook estimates revenues for his Services division in 2020 at $ 50 billion, double the turnover achieved in 2016. He therefore hopes that the Apple Video streaming platform, which should be released this year, is part of integral to this success. Tim Cook also went on to tout Apple’s upcoming products, adding that they “ will blow you away ” He talks about the next AirPods and the Apple Watch, but perhaps also the next iPhone.
Tim Cook also has the ambition to lower its prices, including that of the Macbook Air, offered today at 1349 euros. The CEO also recalled that Apple had bought 18 companies throughout 2018. The Californian firm would also protect the personal data of its users much better than Facebook and Google. Tim Cook also announced that Apple’s board has been renewed.