Since the announcement of Steve Jobs' resignation, evidence has poured in from around the world. What do customers think of the apple brand? Some testimonies were collected “hot” in an Apple Store Washington.
The Beatles' "Nowhere Man" rings in the Washington Apple Store. We touch the iPad, we observe the Macbook Air and we speculate on the future of Apple without Steve Jobs, his emblematic ex-boss.
"You'll have to get used to it", says A.R. Esfandiary, a client. "Apple, I've been a fan for three years", says AFP Mr. Esfandiary, who has come to take up computer training in the store. "I have an Apple computer, an iPod (walkman) and an iPad", he numbers. The retired pulmonologist judges Steve Jobs' dismissal from Apple head "uninvited". “It had to happen, given his state of health”. Steve Jobs has certainly not advanced any reason for his withdrawal, but his health problems are recurrent. As a reminder, the Apple strongman suffered from pancreatic cancer in 2004 and underwent a liver transplant in 2009.
Regulatory blue T-shirt, pleasant smile, approaches Brandi Choice, branch manager. “Our rules are very strict regarding interviews inside the store”, she explains. No chance therefore to know the feeling of the big dozen employees of the Apple Store in Georgetown, a posh district of the American capital. And Ms. Choice begged reporters to interview customers on the sidewalk.
With her hand on the huge store door, Sarah Scott is about to repair an "old MacBook Air". “Steve Jobs had a knack for business. He always knew what was going to work. With its withdrawal, there are many outstanding issues ”, she believes. “In any case, it’s very bad for Apple stocks. I don't have one, but I have friends who have it ”.
Come and stroll in the Apple Store with family and friends, Patrick Duperron, a French tourist, wonders: "Steve Jobs, isn't he the one who saves Apple every time he comes back?". Because Steve Jobs is not only the “self made man” who co-founded Apple in 1976 in California. He is also the architect of his rebirth. In 1997, he returned to the head of the group after an absence of 12 years. In the years that followed, Apple exploded thanks to the successful launch of the iMac computer, then the iPod, the iPhone and, last year, the iPad.
No matter the personality of Steve Jobs, that his detractors say authoritarian, it also does not matter that the now ex-boss of Apple has designed four flagship products of high tech, for Andr Souza, a young Portuguese, the most important, is that the products in question “work”. "I didn't feel anything special about the announcement of his withdrawal" on Wednesday evening, said Souza. "I have Apple products, yes, but I don't kneel" in front of Steve Jobs, he says.
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(According to AFP.)