Apple will present its famous streaming service, Apple Video, during its expected keynote on March 25. The apple brand is playing big: facing competitors like Netflix, Hulu, Amazon Premium Video and the future Disney More, Apple will have to hit hard to establish itself in this ultra competitive sector. But obviously, that does not scare the Cupertino company, whose ambitions are grandiloquent.
Probably launched in the fall, Apple Video wants to group millions of users. And according to the analysis company Wedbush, the target of 100 million subscribers is achievable in the medium term! For comparison, Netflix has 150 million subscribers. However, the only way for Apple to welcome so many subscribers is to sign numerous partnerships with third-party production companies. Unique original content would not be enough to attract enough people.
For now, Apple can count on partnerships with A24 Movies (Heredity, Midsommar) or Oprah Winfrey Network. Possibly launched in autumn, the platform is still in its planning phase. The cost of the subscription should be € 9.99 per month, and an option including Apple Music (at $ 14.99) may appear. This would translate into annual revenues of between $ 7 and $ 10 billion if the service reached 100 million subscribers within 3 to 5 years. Pending the official announcement of Apple Video on March 25, at 6 pm…