wearables

Apple, undisputed leader in the wearable market

Global wearable shipments increased 94.6% in the third quarter of 2019, according to the latest report released by IDC. The market was powered mainly by real wireless speakers.

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<p><em>  Hearables are the new reference product for the portable device market </em>said Ramon T. Llamas, research director IDC. <em> This success began when more and more manufacturers decided to remove the headphone jack from their smartphones, effectively switching to wireless headphones. And many of these manufacturers have designed headphones incorporating additional features that enhance or tune the audio experience. In addition, these products have different shapes and designs, from wireless headphones to in-ear earphones, to meet the needs of all users. In addition, prices have dropped significantly and some models are priced under $ 20. </em>. this success is in addition to portable devices such as<strong>smarwatches</strong>, which more and more complete the "main" smartphones.</p><div class='code-block code-block-3' style='margin: 8px auto; text-align: center; display: block; clear: both;'>
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Ms. in the third quarter of the year,Apple took first place thanks to the growing popularity of AirPods and Beats, as well asApple Watch.

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According to IDC, the price drop of the Apple Watch Series 3 and the launch of AirPods Pro will help strengthen Apple's position. Xiaomi Mi bands havereached 10 million units shipped during the quarter, expanding particularly in Europe and the United States.

New watches and portable devicesSamsung(with its own brand and the JBL brand) won 9.8% of the market. Despite the political challenges,Huaweiranked fourth in the world thanks to good performances in his home country, China. Huawei has grown 188% year-on-year, making it one of the fastest growing companies in the country. In the rest of the world, Huawei has maintained strong growth, although the volume of shipments was much lower (about 80% of shipments are concentrated in China).

Fitbit is in fifth place, with the company's latest wearables and watches being welcomed, although growth has been weaker than expected.

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