Apple has acquired Beats Electronics in May 2015 (read: Apple: Beats buyout for $ 3 billion). Gradually, the Cupertino company is promoting its new subsidiary, not only in the media, but also using various marketing strategies. One that has recently been implemented is one of the most common, used by several technology companies.
If you want to buy an iPhone, iPad or iPod Touch on theApple Store online, the Apple will now offer you an accessory Beats in addition. Apple highlights the new headset Solo2 recently published, but also the famous in-ear headphones urBeats.
We may think that customers have a discount if they subscribe to this offer, but the American giant does not see it that way. Over time, however, Apple may change its plans, and attract more buyers by offering promotions.