In the last quarter of 2016, Apple walked past Samsung in terms of smartphone sales. The Cupertino firm has greatly benefited from the fiasco of Galaxy Note 7 from his South Korean rival. New year, new deal. Based on recent figures shared by TrendForce, Samsung took the lead at the end of the first quarter of 2017.
The Asian tech giant concluded the first 3 months of this year with 26.1% market share, leaving Apple in second place with 16.9% of PDM. Falling to 18.5% in late 2016, Samsung recovered 7.6 points, while Apple lost 3.4 points.
The research firm explains this huge progress of Samsung by the release of mid-range phones, including the Galaxy A series. In January, the South Korean brand launched 3 new models to forget the Galaxy Note 7 and its battery explosive. The brand was also able to count on strong sales of its new entry-level models, belonging to the Galaxy J series.
However, TrendForce doubt that the release of the Galaxy S8 and S8 + will significantly increase Samsung’s sales in the coming months. The blame for the long-awaited Apple iPhone 8 scheduled for the second half of 2017.