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Apple retains its place as the most valued brand in the world

Interbrand Classement Top 5 Apple 2015 1024x451 - Apple conserve sa place de marque la plus valorisée au monde

Interbrand Classement Top 5 Apple 2015 1024x451 - Apple conserve sa place de marque la plus valorisée au monde

Apple

Posted: October 12 2015
Updated: October 12, 2015

by Martin

Each year, the company specializing in brand marketing analysis, Interbrand, publishes its annual ranking. Without surprise, Apple retained its first place in 2015 (read: Apple remains the most valued brand in the world), and therefore remains the most expensive company in the world.

Interbrand Apple Top 5 Ranking 2015 1024x451 - Apple retains its place as the most valued brand in the worldAs a reminder, the Californian firm had passed the giant Coca-Cola in 2013, a first place occupied for 13 years by the company behind the famous eponymous soft drink, now third (read: Apple becomes the first brand in the world ). This year Apple increased its value by 43%, to reach almost $ 170.3 billion. It comes before Google and its $ 120.3 billion (+ 12%).

Unsurprisingly, companies in the high-tech sector are enormously represented. Like last year, there are 12 more Apple in this top 100, with in order: Google, Microsoft, Samsung, Intel, Cisco, Oracle, HP, Facebook, SAP, Adobe, Huawei and finally Lenovo which takes the place of Nokia.