Each year, the company specializing in brand marketing analysis, Interbrand, publishes its annual ranking. Without surprise, Apple retained its first place in 2015 (read: Apple remains the most valued brand in the world), and therefore remains the most expensive company in the world.
As a reminder, the Californian firm had passed the giant Coca-Cola in 2013, a first place occupied for 13 years by the company behind the famous eponymous soft drink, now third (read: Apple becomes the first brand in the world ). This year Apple increased its value by 43%, to reach almost $ 170.3 billion. It comes before Google and its $ 120.3 billion (+ 12%).
Unsurprisingly, companies in the high-tech sector are enormously represented. Like last year, there are 12 more Apple in this top 100, with in order: Google, Microsoft, Samsung, Intel, Cisco, Oracle, HP, Facebook, SAP, Adobe, Huawei and finally Lenovo which takes the place of Nokia.