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Apple retains its leadership position in the tablet market

Apple tablettes iPad

Apple continues to expand its leadership in the tablet industry, as shown by IDC data for the fourth quarter of 2019.

Apple iPad tablets

The latest information shows that Apple represents 36.5% of the tablet market with a total of 15.9 million units shipped, thanks in particular to the great success of the latest 10.2-inch iPad. During the same period of 2018, Apple had a market share of 29.6% with 12.9 million devices delivered.

Apple iPad tablets

The 10.2-inch iPad released in September reached 65% of the 15.9 million iPad sold in the last quarter of 2019, confirming the great success of a tablet with an affordable price and advanced functions.

Cupertino therefore retains the first position, with a clear detachment compared to Samsung with 7 million tablets shipped (16.1%). Third place for Huawei with 4 million, followed by Amazon (3.3 million) and Lenovo (2.5 million). Apple is also the only company with Lenovo to have grown compared to 2018.