According to recent figures from Stategy Analytics, with 9.2 million Apple Watch shipped in the 4th half of 2018, Apple maintains its leading position in the sector with 51% of the conquered market.
The report nonetheless tempers that Apple is losing market share to Samsung and Fitbit, whose watch models and their presence in shops have grown significantly in recent years.
Also in the 4th half of 2018, Samsung would have delivered 2.4 million watches, representative 13.2% of the market.
Last September, Apple launched theApple Watch Series 4, the latest. With a wider edge-to-edge OLED screen, a thinner chassis and new health monitoring features.
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