The last quarter of 2018 was particularly tough for the apple brand. Apple has indeed seen sales figures at half mast, especially on the Chinese market, impacted by the diplomatic crisis in which the Californian firm is. But in addition to this funny economic conflict, the very high prices of iPhone XS and XS Max have necessarily had a negative impact on their sales, customers not necessarily wanting to put more than 1000 euros in a smartphone.
This has led to a drop in investor confidence. Tim cook, the CEO of the Cupertino company, therefore decided to meet them last week, promising them exceptional future products and above all a drop in prices, which should now be indexed against the local currency. Obviously, the shareholders were reassured, since the AAPL share price has risen significantly in recent days, according to figures from the Bank of america.
The current price is currently a ” opportunity “, According to the banking establishment. In other words, it means that it should go up very soon. The analyst Wamsi mohan, meanwhile, stipulates that the iPhone crisis would be more than temporary and that the product will soon take a gallon. The rise of Apple’s services, the organization of its supply chain, and the entire ecosystem of the brand are all factors that determine the (next) good health of the firm.