The analyst office Juniper Research recently published a new study revealing the strong growth in the number of users of Apple’s contactless payment service. Since its launch in 2014, Apple Pay has effectively doubled the number of its users from year to year. It should reach 86 million users by the end of 2017 according to estimates by the British cabinet.
This significant increase is not an isolated case, we also observe the same phenomenon in competition. Indeed, Samsung Pay (34 million) and Android Pay (24 million) have gained many users in the past 2 years. However, Juniper Research Apple brand service is expected to dominate the contactless payment market for the next 4 years.
Also estimated by the UK-based research firm, Apple Pay, Samsung Pay and Android Pay mobile payment systems will exceed 100 million users at the end of the first half of 2017, then reach 150 million. ‘by the end of this year. In 2015, Apple, Samsung and Google had only 20% of the market share. At the end of 2016, they already totaled 41%.