Strategy Analytics announced that Apple had reached and even surpassed Samsung, becoming the world's largest smartphone maker in the fourth quarter of 2019.
Its new report places iPhone shipments in the fourth quarter of 2019 at 70.7 million units, slightly higher than the 68.8 million estimated for Samsung.
According to Strategy Analytics, Apple took the first place with a global market share of 18.9%, while Samsung fell second with 18.4%. Huawei ranks third with a 15% stake, probably due to its ban in the United States. Total smartphone shipments for the whole year were 1.4 billion units.
Of course, there is no question of official data. Apple has stopped providing information on iPhone sales, while Samsung and other companies are providing a total number that includes smartphones and mobile phones.
As a result, there are inconsistencies between the data of different market researchers. For example, IHS Markit reversed the positions of the two main global players, placing Samsung in first place with 70.7 million and Apple in second position with 67.7 million. As Bloomberg points out, the two brands play basically the same way.
Apple’s strong growth has been confirmed by the company's recent financial results. This is the result of the excellent sales of the new iPhone 11 and iPhone 11 Pro / Pro Max. The iPhone 11 was one of the best-selling smartphones in the last quarter of 2019.
On the other hand, if we value all year 2019, Samsung remains in first place with 295 million units shipped, in second position we find Huawei with 240 million units and Apple in third place with 193 million units .