- 6 years ago (Mj 6 years ago)
This is certainly the news of the week, Apple would be on the brink of buying Beats Electronics for $ 3.2 billion !
Apple would indeed be in close negotiations with Jimmy Lovine and Dr. Dre to buy their audio accessories and streaming service company. The two companies have not yet reported on this, but the sources behind this info are numerous and reliable including articles from the Financial Times, the NYT and the Wall Street Journal.
That would make it the most important purchase in Apple's history! His biggest acquisition so far was NeXT, for $ 404 million.
In 2011, HTC had paid $ 300 million to pay 51% of Beats, before reselling its shares a year later for 35 million less to the founders. Apple may have overpaid its latest take according to the press, but in exchange, the Cupertino company would recover a company whose brand is strong, with headphones, headphones, but also an online streaming service to integrate.
It remains now to know what the commercial policy of Apple with this brand widely recognized by the general public. The final decision could take place early next week … Case to follow!