Apple Offers Two Wristbands For Its Watch To All Olympian Athletes – Soft iPhone
- 3 years ago (Mj 3 years ago)
- Victor Sauvage
Apple is not an official sponsor of the Olympics, and the IOC has made it clear to both athletes and companies that there is no question of taking advantage of the Games to promote, unless you show off in advance.
This obviously does not scare the brand at the apple, which spent the second in his "guerrilla marketingNow, Rio's Apple Store is offering two Apple Watch bracelets to all officially accredited athletes according to a German blog.
These wristbands in 14 countries were already on sale exclusively in this Apple Store since the beginning of the festivities, but this gift could help Apple to afford a great promotion at a lower cost.
Even if the 11,000 athletes present on the spot pass to the Apple Store to claim their gift, it would give an addition in the order of $ 1.1 million. A dust compared to the real price to become an official sponsor linked to the IOC.
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