To celebrate the Chinese New Year which begins on Saturday January 28, Apple announced that customers in China, Hong Kong, Taiwan and Singapore will receive headphones Beats Solo3 with the purchase of some Mac and iPhone.
Last year, the apple brand made a similar promotion. His clients had received Apple Watch Sport (RED). The color red symbolizes luck and prosperity in many Asian cultures.
Any purchase of an iMac, MacBook, MacBook Pro (excluding 2016 models with Touch Bar), MacBook Air, Mac Pro, iPhone 6, iPhone 6s Plus, iPhone 7 or iPhone 7 Plus, will receive Beats Solo3 headphones. The offer will be valid online and in Apple stores from January 6.
In addition to the Beats Solo3 gift, the Cupertino brand also presents other red accessories (iPhone cases, connected objects or audio devices) on its digital display case.
Apple has in the past initiated similar sales to appeal to customers in the Asian market. In 2014, the company announced a one-day sale called “Red Friday,” where buyers were granted discounts on certain products.