It is on March 25 thatApple will unveil its serviceApple News Magazine. For the three at the back of the room, Apple News Magazine is nothing more than a monthly subscription platform that will give access to a lot of magazines and other paid media. Think of Apple News Magazine as an “Information Netflix”. You will be able to read the New york times, L’Express or Vanity Fair without subscribing to all the publications.
The platform is expected to cost $ 9.99 per month. A ridiculous price for the amount of content offered. The problem is that Apple will keep 50% for this price; the rest will be shared between publishers. In other words, they shouldn’t be making a lot of money… According to Business Insider, the publishers are under contract with Texture, an information platform acquired by Apple a year ago. Among them, there are Cosmopolitan, Wired, The New Yorker … And when the contract ends, they may very well leave Apple: this is possibly the case with the Washington Post and the New York Times who are still in talks with Apple.
The fact is that subscription prices for various magazines are different: a subscription to the Post costs $ 10 a month, a subscription to the Time $ 15. How do you want these media to be delighted with Apple’s proposal? The apple brand will have to revise its economic model at all costs, given the difficulty of the media in surviving in a world that increasingly challenges them.