Apple
The “Netflix of information ”wanted by Apple will it really succeed? The apple brand would be very demanding of its partner media, from which it would ask astronomical sums … Apple News, which should be presented at the end of March by the Californian firm during a Keynote, plans to give its subscribers access to a very large amount of international media. If, for the moment, no subscription method has been revealed, rumors indicate a subscription of € 10 per month.
But how much of his € 10 will reach the media pocket? Apple would indeed be very greedy. According to information from The Verge, the Cupertino company would demand, in its deal, 50% of the total revenues. The remaining 50% would be divided among the media, according to the time spent on each media by the users.
Yes, Apple has an exceptional strike force, and remains a showcase on which there is no need to spit. But will the media, already heckled financially, accept such an agreement? Apple News is based on Spotify, which pays for listening to its artists. The problem with the streaming application is that it fairly remunerates the great artists, but very little the singers and musicians of smaller stature. In any case, Apple, faced with a drop in sales of its iPhone, will no doubt be reasonable if the media turns out to be difficult to convince.