This is it, the hour of victory has struck. The apple brand, continued by Spotify for unfair competition and abuse of a dominant position, has more American subscribers on Apple Music than its Swedish competitor. The music streaming service of the Cupertino company has more than 28 million paying subscribers in the US, against “only” 26 million for Spotify according to Wall street journal. Apple Music also knows a higher growth rate per month, since it is between 2.6 and 3% against “only” 1.5 – 2% for Spotify.
So of course, these figures only relate to paid subscriptions. Because Spotify offers a free version which, unsurprisingly, crushes the competition. Thus, only subscribers who paid $ 4.99 per month for students, $ 9.99 per month for a regular person or $ 14.99 per month for an entire family were counted. For its part, Apple Music does not offer a free version.
And worldwide, Spotify is still far ahead with 207 million users, including 96 million paid subscribers. Apple Music has only 56. But the monthly growth rate remains better for Apple Music (2.4 to 2.8%) than for Spotify (2 to 2.3%). Logical, since Apple has a little more delay to report. In the U.S., Apple Music spent twice as much as Spotify on ads. This explains that…