In mid-April, Apple organized a new auction in partnership with CharityBuzz to win a lunch with Tim Cook at the firm’s premises in Cupertino, as well as 2 VIP passes for a future keynote.
The online auction, which ended yesterday, has reached the honorable sum of $ 200,000. As often, we do not know the identity of the winner but we know that he will in all cases have to pay for transportation to California…
As a reminder, this is not the first time that Apple has organized such an event. In May 2013, a coffee with Tim Cook had raised the auction to $ 610,000, and last year, a lunch with the CEO of the Californian brand had reached $ 300,001.
The money raised is donated to the charity Robert F. Kennedy Center for Justice & Human Rights, which fights for ” a just and peaceful world in partnership with human rights leaders, education for social justice and improved corporate responsibility “