When we talk about the most popular companies in the world, Apple is still often in the race (read: Apple: 2nd most “loved” brand on the Internet in 2016) and it frequently comes in first place. Besides, this is still the case this year. If the technology giant was overtaken by Google last year and was relegated to second position, it again holds the reins and rises to first place according to the 2016 ranking established by the cabinet FutureBrand.
As a reminder, the FutureBrand Index 2016 ranks the 100 most popular companies in the world. To do this, the firm conducted a survey of 3000 individuals including individuals and professionals. This consists in particular of collecting their opinions on companies based on certain criteria such as the capacity for innovation, authenticity, trust, etc.
At the end of the survey, the firm with the apple thus comes out again winner and resumes its place of preferred company in the world. It is closely followed by Microsoft which is in second position this year, then by Samsung in third place. However, after occupying the pole position in 2015, Google (Alphabet) is today in 21st place.