Recently, Apple decided not to call its stores anymore “Apple Store”, But simply Apple. However, it may not be the only thing that will change in the days to come. Indeed, the Cupertino company is also preparing to make some changes to its stores. Changes that should notably improve the service even more, in order to better cope with the coming back to school which is fast approaching.
Among the many changes made, we will first mention the creation of three new positions. From now on, there will be employees with status “Pro”, which will be above the Experts. Another status called “ Creative pro “ is also planned, and it will be placed above Creative. Finally, the third and last position created is called ” Technical Expert ». He and sits above Genius.
As for the other changes, they are only superficial and only concern the naming of certain areas. So the name ” Family Room Specialist “Has for example been changed to” Technical Specialist ” It is the same for ” Back-of-House Specialist “, Which will now be called” Operations Specialist “, or ” Back-of-House “, who became ” Backstage “