It’s no surprise, the price of Apple’s products, whether it’s an iPhone, iPad or Mac, is relatively high.
Not everyone has what it takes to buy a new Apple product. The firm would nevertheless do not become an elitist brand, just as Jeff Williams points out, Director of Operations at Apple.
During a speech at the University of Elon, Williams answered a student asking if Apple would one day lower its margin in order to offer more affordable products.
Jeff Williams says analysts don’t really understand costs and care brought during the product development period Apple.
He illustrates this by taking the example of the Apple Watch by detailing that they had to create a real laboratory from scratch that would have counted up to 40 nurses and over 10,000 volunteers for testing.
Passionate about new technology, I am a writer for appsystem.fr. I evolve in the Apple ecosystem and that is why I write information about it.