Since when have you not changed your iPhone ? If some of our readers will retort, as if by chance: I received my iPhone XS Max yesterday! No doubt a good majority of you will say that you have been using the same phone for several years.
A few days ago, Apple released its results for the last quarter of 2018. And the least we can say is that they turned out to be bad, given the number of sales to which the apple brand has accustomed us.
Toni Sacconaghi, cabinet analysis Bernstein Research explains this sudden drop in smartphones sold by an ever longer renewal cycle. A few months ago, iPhone users said they changed their phones every three years. Today, the renewal period has widened, with the purchase of a new device taking place every four years.
” Despite the growth of the installed base of the iPhone (+ 9%) last year, we now expect that the sale of units will be down by 19% for the 2019 financial year. Says Sacconaghi. A decrease which is explained, in particular, by iPhones at ever higher launch prices, and the battery replacement program, established by the Cupertino company a few months ago.