Apple further opens its iAd platform

Apple further opens its iAd platform

It was yesterday that Apple significantly changed the rules for using its iAd advertising platform. The American company has shown itself to be more tolerant by allowing the opening of accounts of only $ 100,000 on the network and increasing the income of developers from 60 to 70%.

Apple has made a few small changes to the rules for using its advertising platform on iDevices iAd. For advertisers first, it is no longer necessary to open accounts of at least $ 500,000 since Apple tolerates accounts of only $ 100,000. Then, with regard to developers, their income on iAd goes from 60 to 70%. According to rumors circulating on the web, this measure would be made to compensate for the impressions of campaigns which do not necessarily create clicks but nevertheless represent an advertising impact.

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(Source: 9to5mac)