Xiaomi is the world number 3 supplier of connected bracelets and watches (wearables), behind Fitbit (1st) and Apple (2nd). This comes out in a new report fromIDC which examined the volume of shipments in the third quarter of 2015.
According to IDC, the market leader Fitbit delivered 4.7 million units of connected wristbands in the third quarter, which represents 22.2% of market share. Apple for its part delivered 3.9 million units, for a market share of 18.6%. Xiaomi has delivered 3.7 million units, or 17.4% of the market share.
Fitbit’s delivery volume increased 101.7% year-on-year, while Xiaomi’s volume increased by 815.4% thanks to China’s position. The Middle Kingdom is now one of the biggest markets in the world for connected watches and bracelets.
The Mi Band, Xiaomi’s first smart bracelet, was unveiled last summer and is a fairly basic fitness tracker. It is able to count steps, sleep hours, and estimate calories burned (a newer model, the Mi Band Pulse, can also monitor heart rate). One of the keys to its success is its extremely low price: it is sold from just $ 14.99.