Apple is no longer the most innovative company in the world. Each year, the Fast Company website ranks the most innovative brands and firms. If it put Apple in first place in 2018, Apple is today, in 2019, in… 17th place. A vertiginous fall that will not please Tim cook.
In 2018, first place went straight to the apple brand: with its AirPods, his iPhone X and its formidable campaign as much of augmented reality, how not to gratify Apple? But today, the only innovation from Apple is the processor A12 Bionic, which equips the iPhone XS, the iPhone XS Max and the iPhone XR. Pretty skinny.
” Apple’s most impressive new product in 2018 was not a phone or tablet, but a chip: the A12 Bionic. Launched last fall on the iPhone, it is the first processor in the industry based on a 7nm manufacturing process “, Writes Fast Company on its site. ” At a time when it’s more difficult than ever to get consumers to upgrade, as evidenced by Apple’s surprise initiative in January to lower forecast sales for iPhone sales, innovative chip design allows society to create a whole new generation of compelling experiences Add the experts.
The first place is occupied by Meituan Dianping, a Chinese group specializing in online sales. Followed by Grab (Uber’s Asian counterpart) and the NBA. Further on, we can find Switch (10th), Shopify (12th), AnchorFree (13th), Alibaba (15th), Mozilla (49th)…