Apple has introduced the new Quick Look in AR feature, designed to allow users to see products in increased reality. Apple has updated the Quick Look preview feature in Safari to allow retailers to add links and buttons. , in order to offer a complete augmented reality experience. When browsing sites like Home Depot, Wayfair, Bang & Olufsen and 1-800-Flowers, customers will now see various options for making purchases and learning more about a product when previewing in AR mode.
Apple introduced the new connection tools in iOS 13 and previewed them during the last WWDC, but these features have only recently become available to retailers.
In practice, retailers can now add new dynamic buttons and links to allow users to buy or read more information about the object they are looking at in AR via Quick Look. These links essentially simplify the shopping process, by adding an item to a cart, finding a nearby store, or starting a conversation with customer service.
By the end of the year, Apple plans to further improve Quick Look in AR with spatial audio functionality, included in the beta version of iOS 13.4. This feature will allow commercial sites (but not only) to add audio to the AR experience of the user browsing Safari.