According to information from the famous site Bloomberg, Apple would have asked its employees to push certain consumers to consumption, including iPhone come to the end of their guarantees. Technicians working in Apple Store must identify repairs to iPhones that are (soon) no longer under warranty and thus, offer customers the purchase of a new phone, and in particular the iPhone XR, the cheapest Apple smartphone in the 2018 range. price starts at 855 €, against 1155 € for the iPhone XS and 1255 € for the iPhone XS Max.
Always according to Bloomberg, Apple would buy the current iPhone from customers in need of repair, giving them a kind of credit that would allow them to acquire a new, newer iPhone. This decision comes at a time when the apple brand experienced a net decline in turnover in the last quarter of 2018. However, the Cupertino company is looking to revive the machine by all possible means.
Apple is not at its first attempt: the manufacturer has already pushed its consumers to renew their devices, by targeting them via emails and notification, by offering them promotions limited in time, by offering them a take-back program. , etc. This new tactic on the part of the company’s Tim cook will it result in a success?