Apple discreetly updated the Retail section of their website today with a new look that looks a lot like iOS 7. While the previous version of these pages used borders, textured backgrounds and gradients, the new version uses more space and finer characters.
The change is probably best illustrated on the section’s home page, where images confined to the past now fill the entire page. On the “Learn” page, the buttons with strong gradients have been replaced by thinner buttons, with a lighter design than the previous design.
Curiously, the button that allows users to quickly create a reservation for the Genius Bar has been removed from the site navigation. Thus, appointments can only be made by accessing the Genius Bar page and clicking on the link “Make an appointment at the Genius Bar”In the first paragraph of the content of this page.