Apple has conquered 75.6% of the high-end smartphone market in India, an unexpected result for the Cupertino company.
New data from International Data Corporation (IDC) shows that in the smartphone segment over 500%, the Indian market is dominated by Apple. After a smooth start in 2019, pricing policies adopted by Apple, also thanks to government tax assistance, have enabled the company to win many new customers.
Apple has indeed lowered the prices of the iPhone XR, iPhone 8 and iPhone 7, also adopting other initiatives such as financing and cashback. The iPhone 11s have also been launched at prices lower than those of the previous generation. Thus, the Californian glove achieved double-digit growth in the Indian market, especially in the last three months of 2019. This is an excellent result for the company, given that the average expenditure for a smartphone in India is $ 159, while the average annual salary is $ 1,892.
The Apple Watch and AirPods have also been very well received by Indian consumers, thanks to the offers on the Series 2 and 3.