Apple RED

Apple announces new campaign for (RED)

Apple has announced that it will pay a dollar back organization (RED) for every purchase made with Apple Pay on Apple.com, through the Apple Store app or in any Apple Store in the world until December 2 and up to a total of $ 1 million.

Apple RED

According to Apple, 100% of revenue generated by partners (RED) will help fund HIV / AIDS programs in Africa, under the Global Fund to Fight AIDS, Tuberculosis and Malaria. Since 2006, Apple has raised more than $ 220 million for (RED) through the sale of red products and accessories.

As a sign of World AIDS Day, December 1, many stores will see their Apple logo go red.