Thank God, World is Small did not relay this “info” to you. Entitled ” Obsessed “, An advertisement in the purest style of communicationApple has “leaked” on networks in recent days. Because of its “leakage” status, most media and fans of the apple brand wholeheartedly believed that it had to do with an official advertisement, which Apple had not managed to keep secret. But it is not knowing the Cupertino firm, which has become mistress in securing these projects and other coup de com ‘.
This is the famous website MacRumors who relayed this ad at first. The aesthetics of the video is reminiscent of that of iPod Touch ads, if you are old enough to remember. Black silhouettes dance without stopping in front of a background of colored light. It was then thought that the screenshot and gifs, advanced by MacRumors, were intended to promote the famous AirPods 2, which the world is impatiently waiting for. The black silhouettes could then have referred to the new colors expected for version 2.0 of the wireless headsets.
The song used is the title Obsessed, by Dangers Twins. In the end, the “ad” was actually a campaign from a marketing agency that had nothing to do with Apple. MacRumors therefore split a tweet in which he apologized flatly. But given his name (MacRUMORS), we forgive him.
Heads up: The “leaked Apple ad” we recently shared turned out to be a marketing stunt from a marketing company. It was specifically made in Apple’s style with a fake back story for the purpose of deceiving rumor sites. We apologize for sharing the video and for the confusion.
– MacRumors.com (@MacRumors) March 7, 2019