Apple continues today to buy many companies to improve its various services. This time, the American giant has acquired You laugh. It is a start-up located in Seattle and specialized in artificial intelligence, more particularly machine learning (machine learning).
According to the information disclosed by GeekWire, this acquisition would have cost the apple firm nearly $ 200 million. It could therefore be part of the biggest purchases made by Apple since the beginning of this year 2016.
Turi notably allows developers to rely more on artificial in the design of their applications. With its acquisition, the Cupertino company should go in this direction and thus offer in the future products that are based more and more on artificial and machine learning.
Moreover, this is completely normal since the market is today centered on these technologies and Apple’s competitors are already quite developed in the matter. The acquisition of Turi should therefore give it a boost for the improvement of its services and its position on the market. However, it is not yet known when the technology developed by this start-up will be integrated into Apple products.