In order to improve and perfect its mapping application Plans, Apple recently bought a geolocation start-up, known as Mapsense. Once is not custom, the Californian firm confirms this repurchase whose sum is estimated between 25 and 30 million dollars according to Re / Code.
As usual, all the employees of the acquired company were repatriated to the premises of Cupertino. The goal is to consolidate the teams in charge of the Apple mapping service, in order to further develop it and implement new features. Ultimately, the apple brand intends to make it a benchmark application, like Google Maps.
American society is used to buying up “small” start-ups that inspire potential. A good way to add software effectively. With this specific example of acquisition, we will expect significant advances on Plans from the next major updates to iOS. At least, we hope so!