According to a new survey by CIRP (Consumer Research Partners), 50% of all smartphone activations in the United States during the fourth quarter of 2014 involved Apple devices, such as the iPhone 6 and iPhone 6 Plus . The Cupertino firm’s bet to enlarge the size of its phones therefore seems more than successful.
For its part, Samsung concerns “only” 26% of activations, and LG takes third place with 11% of activations. Then come Motorola (4%), HTC (2%), Nokia (2%), Amazon (1%) and finally BlackBerry (less than 1%). Finally, 4% of Americans bought a phone from another brand during this period from October to December 2014.
The survey also noted that 25% of Samsung owners switched to the iPhone in Q4 2014, and 18% of LG smartphone owners did the same. Of course, keep in mind that the survey was conducted with a sample of only 500 people. The margin of error is therefore substantial, but the latest figures Apple go in this direction.