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App Store: Apple improves search engine algorithms

App Store Logo - App Store : Apple pourrait proposer du référencement payant

App Store Logo - App Store : Apple pourrait proposer du référencement payant

Apple

Posted: November 22 2015
Updated: November 22, 2015

by Martin

After unveiling a new “Shopping” section earlier this month (read: Apple is adding a Shopping category to the App Store), Apple seems to want to continue to develop its App store. According to a report by TechCrunch, the Cupertino company has improved its search algorithms to return more relevant results when a keyword search is performed.

App Store Logo - App Store: Apple improves search engine algorithmsThe changes in the algorithms seem to have started on November 3, the most notable innovations having arrived later. While Apple has in the past focused on ranking the best paid, free, and profitable apps, these improvements affect the way apps are displayed when a user searches.

Applications that are returned in search results are now classified as “based on a combination of contextual, partial keywords and competing brand names”. With these changes, the App Store will be able to display for the first time applications whose keywords are not found in the title or “keyword” field intended for developers, reports TechCrunch. VSela means that when a user searches for a particular application, a handful of related apps also appear.