US Internet distributor Amazon has put more pressure on iTunes, Apple’s online music store, by announcing Thursday that it now sells songs specially adapted for Apple’s devices.
“Amazon has launched an MP3 store specially optimized for iOS devices”, according to a press release. “Since the launch of the application for iPhone and iPod touch, Amazon Cloud Player (which allows you to store music online on an Amazon service and then listen to it by streaming or download, Editor's note) main consumer is the ability to buy music from Amazon directly from their devices. For the first time, they have a way to do it ”, Steve Boom, vice president of Amazon Music, said in the release.
Amazon hopes to convince consumers to use iTunes less, hitherto essential for owners of an Apple device and which largely dominates the market for digital music online.
The online distributor had already announced last week an initiative to compete with iTunes, announcing that it would make available for free on the Cloud Player account of its customers digital MP3 versions of all the CDs they had purchased in its online store since its creation.
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