- 14 days ago 16:37 (Mj 14 days ago 17:08)
- Julien Russo
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3
Since the release of AirPods, Apple's wireless headphones have always dominated the market worldwide. However, the more time passes and the more the trend reverses. The California firm's competitors are gradually taking control of this market, which is very important to Apple.
Market share down -8%
Even if the AirPods remain number 1 in the wireless speaker market, there is no more progression for Apple. According to Counterpoint Research's analysis, the market share of the California firm hush in the third quarter of this year, second-generation AirPods sales would have 45% market share when the AirPods in the previous quarter were 53% market share. Nothing alarming of course, but gradually "AirPods effect" seems decrease and the Californian firm loses its power in this market where it is nevertheless very comfortable.
In 3 months, wireless speakers reported $ 4.1 billion
When we globalize all sales, all manufacturers that offer wireless receivers sold a total of 33 million copies. Be a good score!
A rising number of + 22% compared to the second quarter of 2019.
As can be seen from the data provided by the analysis firm, there is a Apple's standard rule, both on the number of copies that found an owner, but also on the turnover. Competitors found (very far) behind, Xiaomi with 9% and Samsung who completes the TOP 3 with only 6%.
In terms of revenues, the high price of second generation AirPods allows Apple to exceed 50% turnover. Important thing to note, the AirPods Pro are not taken into account in this analysis!
Americans are the main customers
Counterpoint Research has done an in-depth study of countries that tend to buy the most wireless speakers! In first position, we find the United States with 31% of sales. Moreover, these exceed the 10 million units. A record in just three months!
Liz Lee, who is the senior analyst, said:
The recognition that true wireless audio devices are the most useful and convenient smartphone accessories is rapidly spreading among consumers. Eliminating giant wires, sophisticated designs with advanced features such as active noise suppression is an important motivator. True wireless audio systems are also part of the future voice product strategies of international technology companies and their efforts to create high value added. In particular, technology gloves such as Amazon, Microsoft and Google have teamed up to broadcast artificial intelligence voice assistants via mobile devices. As a result, true wireless equipment will evolve into smarter devices by replacing and enhancing some features of the current smartphone.
To conclude, this quarter again, the AirPods are realizing a hallucinating performance ! However, Apple should be mfier as competitors begin to take an increasingly important place in this highly desirable market.
