Apple to market entry-level MacBook Air at aggressive price of $ 799 in third quarter, site reports Digitimes.
Apple plans to market MacBook Air at an aggressive price of $ 799 in Q3 this year, prtend the site Digitimes. This new strategy would aim to respond to the second wave of ultrabooks that will soon sell below $ 700. While the first sales of ultrabooks were disappointing, some manufacturers complained about processor prices at Intel. A situation that prevented them from being able to offer their affordable ultrabooks. The arrival of the MacBook Air 11 ″, starting from $ 999, has further driven the point in this sector. Recall the excellent results from Apple in the sale of computers which recorded an increase of 26% in the 1st quarter. Computer manufacturers therefore have to find alternative solutions to lower production costs such as the re-introduction of traditional hard drives or hybrid drives, as well as opt for cheaper cases. However, the ideal contribution to the cost increase will come in large part from the arrival of the Ivy Bridge ULV processor which will equip future ultrabooks. A situation that the Cupertino company keeps well out of the corner since it would plan to respond by offering a MacBook Air sold $ 200 less than the current price, or $ 799. Finally, it is worth remembering that the renewal of MacBook Air is not expected before June, see July.
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