Definitely, Apple benefits from a brand image without equal real. To work, theiPhone stands out as the best possible solution. For entertainment, the iPhone stands out as the best possible solution. To take photos, the iPhone stands out as the best possible solution … And when we couple these sales arguments with a big communication campaign, luxury stores and a very expensive price, it is obvious that everyone wants a iPhone!
And among this beautiful world, American teenagers. According to a study published on AppleInsider, out of 8,600 American adolescents surveyed, 86% hope that their next smartphone will be an iPhone. A score with no real surprises, but an increase of 2% compared to last year – it was 84%.
Obviously, this survey only indicates the level of desire to have an iPhone: nothing says that these young consumers will take action (with what money elsewhere?). 80% of adolescents across the Atlantic already have an iPhone elsewhere. Surely offered by their parents: the average age of the adolescents questioned is 15 years and 9 months, and the average income of their household is 68,300 dollars (in France, the average is 40,000 euros). To see when they will be facing the Apple Store, their own money in their hands.