If you are already using AdSense to monetize your website, you will know what powerful tool can be used to generate income. When used correctly, the ads displayed on your site should be suitable for your audience and be relatively unobtrusive, and therefore earn you more money.
6 tips to optimize your AdSense income
However, as with many things to do with a website, there is always room for improvement. With that in mind, here are our top six tips for maximizing your AdSense income.
Keywords are the key
Keywords are the backbone of any serious Google AdSense gain. Use keywords wisely. If you use competitive keywords, you will have a hard time attracting traffic and generating income. However, if you invest the time and energy in researching less competitive keywords, your revenue from AdSense could increase significantly. Google offers a lot of tools to help bloggers, but the most important tool for keywords has Google Adwords Keyword Planner. Use Google’s Keyword Planner to find low competition keywords for your content and target those keywords to drive traffic.
Publish, publish, publish
Keywords are all good and good – and undoubtedly the key to any content strategy – but you also need to think smartly about the context, or rather the content, in which they appear. New content, posted regularly, will greatly help your website or blog traffic and rankings. While the post rate can vary from specialty to specialty if you’re struggling to generate views and traffic, try to increase the regularity of new content on your site. Obviously, any new content should have valid keywords and optimized keyword density, but you already knew that.
Easy on ads
While it’s hard to overload content and updates, you can definitely have too many ads. Always consider the prospect of a new reader to your blog or site. Are they inundated with advertisements? Can they even see the page they clicked on? Too many ads on a page can quickly look like spam. Sure, you might be tempted by the quick rewards of increased views, but in the long run you’ll turn readers off. As a rule of thumb, aim for two or three evenly spaced ads on your page. As I wrote recently, Google recently released three new types of announcements , giving publishers a wider variety of advertising opportunities. So there are even more options than ever for advertising layouts.
Link your Google accounts
Here’s a tip that few people take advantage of. Google’s tools were designed to be integrated with each other, so why not link your AdSense and Google Analytics accounts? Once you’ve given your Google Analytics account access to your AdSense account, you have the most important metrics for your website and traffic on both accounts. Revenue, clicks, and impressions can also be added to your Google Analytics reports, making it much easier to optimize your website.
A / B testing is here to help
Once your accounts are linked, you can also use some advanced Google tools more easily, for example, A / B testing. A / B testing is one of the most important tools in a blogger optimization arsenal . By trying the variations against each other, you can discover the perfect combination of ads on your pages. It may take a while, but the rewards are well worth it. From text units to display ads and topic-specific units, there are so many variations to try and compare that without A / B testing we would be lost on quality conversions.
Setting up A / B testing can be a bit tricky at first, but there are plenty of tutorials and guides out there, including Google’s own Analytics Academy. Along with preparation, experimentation, and monitoring, the process can also take a while, depending on the specifics of your test, but it’s definitely worth it if you’re looking to maximize your AdSense earnings. A / B testing itself is getting smarter and smarter, allowing users to set multiple variations at once and then take a closer look at them.
Keep up to date
If you want to make money blogging or running a website, you’ll need to keep up to date with trends, tools, and new software. One of the best resources for AdSense users is, predictably, the clean AdSense blog official from Google. On the blog, you can find updates from the developers and programmers behind AdSense, who often cover the latest ways to easily optimize content and pages.
These are the top 6 tips for increasing our income with Google AdSense. Hope this article will help you increase your income. If you have any questions regarding the above tips, let us know about them in the comments box below and we will get back to you to resolve any questions as soon as possible.
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