The starting price for the iPhone XS and iPhone XS Max in the United States is $ 999 and $ 1,099, respectively. If we want to have the 512 GB (maximum capacity), we will have to think about adding 350 dollars to the starting price of each model (the iPhone XS of 512 GB being sold at 1,349 dollars and the iPhone XS Max of 512 GB at 1449 dollars). With 512 GB of iPhone storage, you get what you pay for, but… that’s not the whole story. Well here it isto: Apple earns $ 134 on each 512GB iPhone XS or XS Max sold.
512GB iPhone XS: for each copy sold, Apple earns $ 134
For the iPhone 7, iPhone 7 Plus (and earlier iPhone), Apple offered three storage capacities, with a price of $ 100 for each jump. This means that you would have to spend $ 200 on top of the price of the base model to get the model with the maximum capacity. Last year (2017), with the iPhone 8, iPhone 8 Plus and iPhone X, Apple only offered two levels of storage: 64 GB and 256 GB. The price jump from 64 GB to 256 GB was 150 dollars. According to Bloomberg, Apple made a profit of around 107 dollars on customers who opted for the 256 GB storage option on iPhone 8, 8 Plus or iPhone X.
With the iPhone XS and iPhone XS Max, Apple is making more money than ever. It will cost $ 150 to go from 64 GB to 256 GB and an additional $ 200 to go from 256 GB to 512 GB. reported by Bloomberg indicate that Apple should make around $ 134 on the 512 GB models of the iPhone XS and iPhone XS Max, than the basic models of 64 GB. Apple charges $ 350 for the 512 GB model, but the report says the jump in storage costs Apple only $ 132 in memory components. Of course, it should also be noted that these figures exclude associated development costs (despite these costs would probably be negligible).