5 mistakes that weigh on your campaign on Google Ads or Facebook

We take a look at the worst mistakes that reduce your online advertising campaign’s chances of success on platforms like Google Ads or Facebook Ads (and we’ll tell you how to fix them).

Also read: Best time to post scheduled messages on Facebook

Depending on your business, niche, or target market, your online payments advertising strategy will be more optimal in Google Ads, Facebook, or other platforms. To optimize your conversion, it is essential to optimize these two aspects. One is the analysis and evaluation of the results, and the other, the knowledge of the various changes and possibilities implemented by Google or Facebook.

For example, Adwords recently became Ads, launching new tools such as smart campaigns, the Google marketing platform or the Google Ad Manager service. Knowing in detail the benefits offered by each platform, you can find the perfect option for your niche.

If you want to fix some of the top mistakes that reduce your ability to generate clicks and improve your online success rate, here is a list of the most common failures made by online advertising campaign managers. Correcting them will save you time and money, while changing your results.

5 common mistakes in your online advertising campaign

Below are the most common mistakes made in almost any ad campaign.

You choose the wrong platform to advertise your product

You not only need to fix the platform that your potential audience uses the most, but also the one that is best suited for the type of product or service you offer. If that’s okay with you, chances are you’ll be successful on YouTube, while if it addresses the issues people are looking for a solution to, they’ll likely serve Google or Bing. To attract the curiosity of the target, Facebook or Instagram are two powerful reefs.

You direct traffic to another competitive platform

It is rare that you get good results posting a video on Youtube and purchasing ad space on Facebook for people to view on the Google video platform. In addition, it is generally more expensive than other methods.

Very specific sample size

In that sense, the extremes are scary, because if you target too large an audience or try to buy a very general search term, your ad will become invisible if covered by industry giants, the opposite solution will not bring you too much joy. It is important to combine long tail keywords with local search terms for greater efficiency and better positioning.

Make an offer against you

If you run two versions of the same ad on the same platform to the same audience, but the ads have two different calls to action, you are likely to boycott because you would be bidding against yourself and increase the price of the ad. campaign. Imagine, for example, that one call to action prompts people to check out your landing page, while the other asks them to sign up for the newsletter. Experts recommend A / B testing or use different ads with the same call to action.

You leave the same ad unchanged for too long

You might be happy with the outcome of your campaign at first, but the results will be greatly improved if you review and improve the ads at least once a week. In this way, you will be aware of new competitors, price changes and fluctuations and how fashion trends and trends are evolving in your target audience.

These are the 5 most common mistakes we must avoid when marketing our product online through Google or Facebook ad networks. Hope this article helps you get good results in your next campaigns. If you have any further questions, let them know in the comment box below and we will get back to you to resolve any questions as soon as possible.