Xiaomi does not have a long history: this start-up was created in 2010 and quickly found itself catapult on an international scale. It is certainly much more popular in China than in France but it has managed to acquire a solid reputation without even having marketed all its smartphones on its territory. This story there, all fans know it so let's rather interest less popular anecdotes.
The name is quite nigmatic
Who says Chinese manufacturer says Chinese name. The term Xiaomi is the transposition of Chinese characters into the Western alphabet and, as usual, the interpretation can be confusing. I asked for explanations from my Chinese colleague and, according to her, the two characters (Xiao and Mi) literally mean "little millet" (millet is a grain) or even "little rice".
The Xiaomi logo resembles the western "mi" characters. Charlotte explains that Xiaomi has tried here to connect the Chinese characters to the Latin characters since the upside down, the Chinese symbol of Mi normally resembles the character which means "heart". The term "Mi" is also a name found on all smartphones of the brand (Mi, Mi Note and RedMi), thus conveying a positive idea that unfortunately escapes Westerners.
The value of the start-up is phenomenal
2015 was the year of conscription for Xiaomi. If in Europe (and especially Berlin) we imagine start-ups as small businesses of 30 people who are trying to make a name for themselves, Xiaomi is a step up since it had managed to pass Uber at the time, becoming the first start-up in the world. The turnover at this time, you ask yourself? No less than 20 billion! What more ?
Today, Xiaomi has grown even more and even if Uber has again become number 1, it proudly defends its second place with a value of $ 46 billion, far ahead of AirBNB. The company continues to prosper and today employs more than 8,000 employees, which is a considerable number but in no way comparable to the 170,000 employees of its Chinese rival: Huawei. The company is on an upward slope but it is better to avoid resting on its laurels, the market is moving fast and you have to move with it if you want to stay in the race.
Xiaomi is not likely to be swallowed by its competitors
The company's activities are very varied
If it is not surprising to see gloves such as Sony, Huawei or Samsung stretching their tentacles on many sectors of activity, it is rather curious to see this phenomenon in a young company. That said, Xiaomi's case is special and she understands that the key to success in high-tech is to diversify. Admittedly, it is known in the West mainly for its smartphones that it sells a price "as close as possible" to the manufacturing cost in order to attract customers. But Xiaomi is much more than that.
Of course, Xiaomi specializes in the production of electronic devices: smartphones, smart bracelets, tablets, smart TVs and even smart shoes. He also works on many accessories, from cutters to connected shoes, and many more. However, the surprise is elsewhere: Xiaomi also masters the technology of routers, gamepads and even drones. That said, I have not had the opportunity to test the Mi Drone but from what I have read on the subject it is not what it could do better.
Young Xiaomi attracts ovipositions expressed
It's not clean Xiaomi: having the right contacts is always useful for a business. Whatever its level, whatever its size. As new to the market, Xiaomi needed to learn so much to ask those who know: in 2013 she managed to poach Hugo Barra, former Google product manager (and responsible for the development of Android), to make it his vice president.
In 2014, Xiaomi invited one of the three founders of Apple, Steve Wozniak. According to him, Xiaomi has "excellent products" which "are good enough to break into the American market". That's enough to flatter the goof of a young company. That said, one of the creators of Xiaomi is called "the Steve Jobs Chinese", the other is one of the former pundits of Google in China and also worked Microsoft. In short, beautiful people in a start-up.
Having the right contacts is always helpful for a business. Whatever its level, whatever its size
Xiaomi was / is accused of spying
You may have heard that Chinese people tend to spy on phones. Strotype or reality? In 2014, spyware (spyware) was detected on the Xiaomi RedMi Note and Xiaomi RedMi 1S and was activated on the models sold in China, Hong Kong and Tawan. The story has grown in the face of media pressure, a study led by a Tawanese commission which also extends it to other manufacturers. Result of the races: everyone was innocent.
That said, the reputation was created. In 2015, a German company, G Data, announced that it was common to see spyware on Chinese smartphones, confirming results it had already seen on the Star N9500. Have things changed since then? Then, as my colleague Eric points out, what is worse: that Chinese manufacturers know everything about us or that Google knows everything about us?
Do you know other anecdotes on Xiaomi?
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