It is our colleagues from Les Echos who note ARCEP's observation: "for the first time in three years, the fall in prices in the mobile sector was reversed in 2014"
In 2014, we witnessed "an annual average decrease of 10%, compared to a decrease of 26.3% in 2013". The Free Mobile effect is running out of steam, and the market seems to be stabilizing. Package prices fell 13.5% in 2014 compared to -25.6% in 2013.
In the end, it will therefore have taken less than 3 years for the revolution operated by Free to put all of the players in step, with the observation that no other operator will have finally wished to relaunch the price war, the market stabilizing around the tone set by Free Mobile and its two offers.
According to Arcep, prices have fallen by 40% in three years, with between 6 and 7 billion euros returned to users.
The situation means that France is now the European country with the most attractive mobile subscriptions, both in terms of price and in terms of services. The stabilization of the market is good news for operators, who should take advantage of a lull to initiate an increase in revenue per subscriber (ARPU).