Music streaming platforms are at war, and there is no doubt about it: the future of the music industry lies in dematerialization and live listening.
The International Federation of the Phonographic Industry (Ifpi) thus indicates that "For the first time in history, revenues from recorded music come in equal parts from digital sales (46%) and physical sales (46%)".
The rest of the world's income comes from radio broadcasts, advertising or royalties collected through the exploitation of music for films, series …
The Ifpi also indicates that it is confident that digital technology should overtake physical media in the years to come, without a return being possible.
In 2014, streaming will have generated $ 1.57 billion. There are 41 million subscribers to streaming services worldwide, whether at Spotify, Deezer, Beats Music, or another platform that offers music legally.
In recent months, the number of platforms of this type has literally exploded, and each is trying to find a place in a market that is both juicy, but which also sometimes raises controversy among artists who criticize free models and profitability by always there.
The popularity of music streaming services, however, is not uniform across the globe. The USA remains the first customer and represents three quarters of revenues … In France, the trend is the opposite and users are returning to the compact disc (-3.4% of subscription sales over the year).
Remains a player apart from this market: YouTube, whose status as an Internet service provider exempts it from any copyright payments … A situation that the Ifpi seeks to reverse, since more than half of the users of the net take advantage of the video platform to access protected music.