After the YouTube Music Key beta and the YouTube Kids app, the next step for YouTube is the launch of a version of its online video platform devoid of the presence of advertisements. A possibility conditional on the end user paying a monthly subscription.
This is thus the confirmation of a rumor that has been going on for a long time and that has grown in recent months. Currently, YouTube notifies its partners via email but does not give a specific date for a launch date.
By YouTube partner, we must understand the creators who join the YouTube Partner Program. This allows them to monetize their content on YouTube. A priori, therefore, we should expect a subscription service that will concern the original content.
According to TechCrunch, things could start to move from June 15. However, negotiations are still in progress. As with advertising, there would be a breakdown of the revenue generated up to 55% for eligible partners and 45% for YouTube.
It remains to be seen exactly how the audience of a YouTube channel will be taken into account and whether users will be inclined to pay to zap the advertisement. Unless there are other advantages to opting for a paid subscription …
Despite a colossal number of unique visitors per month (more than a billion), the Wall Street Journal analyzed at the start of the year that YouTube is failing to generate profits for Google. A colossus with feet of clay.