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French anti-Google gets a makeover

The anti-Google climate is rather heavy at the moment with eyes turning to the European Commission. This could open soon a contentious procedure against Google for anti-competitive practices in the field of web search or online advertising. It is in this context that the new version of Qwant arrives.

This search engine made in France has received the help of capital from the German publishing group Axel Springer to be able to become a European search engine. Now online, the new version of Qwant (still in beta) brings a breath of modernity and freshness.

Early users of Qwant will immediately notice a clearer interface. Does this mean that Qwant has given up being the 360 ??° search engine of its beginnings? Hopefully not.

Qwant retains its flagship specificity which consists of offering results on a single page in separate columns: Web, news, social networks or even a factual Wikipedia response. But these columns are now more refined. In addition, the shopping column has been moved to the vertical bar.

This rearrangement provides better readability which is reinforced by a left sidebar with a small Charms Bar side of Windows 8. This allows you to isolate the type of content for research and gives access to notebooks and notes.

QwantThe essential responsive design to adapt to all screens is there, while the choice has been made of an infinite scroll rather than several pages of results. This scrolling will not necessarily go … to infinity. It will stop once the rest of the results are no longer deemed sufficiently relevant. The user is then invited to reformulate his request.

For its new version, Qwant rightly points out an improvement in the relevance of the results and more sources of information for current events. As this is still a beta, other features will appear later.

Qwant no longer highlights its overview of the Web at a glance but now insists a lot on what seems to be a new slogan: " security, confidentiality and privacy ". One of the commitments made is" do not track users and do not filter Internet content. "

Le Monde also explains that Qwant's business model is very different from that of Google. " Qwant is only paid by receiving a commission each time a user opens an e-commerce site from his shopping column. "

Remember that in Europe, the Google search engine has a market share of more than 90%. Even in the United States this dominant position is not as pronounced. The fact remains that this success also stems from a relevance that does not disappoint users. Otherwise, they have a clear choice to look elsewhere.

Minister of Economy and Finance, Emmanuel Macron greets the new Qwant on Twitter as a French Google. Obvious enthusiasm but the comparison is daring. The Qwant servers are in any case located in France.